Screw Earth Day!
Want a bright green future? Then join Grist and “Screw Earth Day!”
Making a lasting impact for the planet isn’t about what you do once a year on April 22 to eke out a little kumbaya for your karma – it’s about what you do every single day.
Grist, an online source for environmental news and information, recently launched a campaign to underscore the importance of walking the green talk all the time. Earth Day, on April 22, has played a critical role in launching the modern-day environmental movement, but Grist believes its message has become watered down over time, so Grist highlights the changes people can make in their everyday lives to help Ma Earth.
Grist is encouraging new users to sign up for daily and weekly news updates by providing two compelling incentives:
- A free download of its book, Wake Up and Smell the Planet: The Non-Pompous, Non-Preachy Grist Guide to Greening Your Day.
- A free trip for two (including round-trip airfare, full festival passes and carbon offsets) to Bonnaroo, the popular music and arts festival that has a long-standing commitment to sustainability.
To download a free copy of Wake Up and Smell the Planet and to enter the Bonnaroo Music and Arts Festival sweepstakes, register at http://www.grist.org/screwearthday or www.screwearthday.com.
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