Guffly Brings Fashionable, Eco-Friendly Products to the Web
Guffly yesterday announced the launch of their one product per day online store. At Guffly, users will find environmentally conscious eco-friendly products
Guffly founders, Jordan Contreras and Chanell Scott, are graduates of Bizdom U, the Detroit based entrepreneurial academy founded by Dan Gilbert. In February 2008, Contreras and Scott began an eco-friendly blog and quickly garnered a following of hip, eco-friendly consumers with a conscious.
Through listening to their audience and other research, they discovered that while the eco-friendly product market is growing, many items are not appealing to the young, stylish, and urban demographic – Guffly plans to change this. Each day, Guffly will feature a new stylish, eco-friendly product. During that time, visitors to the site can view the product, read comments about it, talk about it, and buy it.
To reduce its environmental impact and provide fast service to customers, Guffly uses drop shipping directly from suppliers. This concept is integral to a green business model and offers lower shipping costs, which benefit the customer, and reduces carbon dioxide emissions, which benefits the environment. Additionally, Guffly checks all suppliers to ensure their eco-friendly products are truly green, sustainable, or fair trade.
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