Target To Recycle Billboard Ad
If you live in New York and frequent Times Square, starting today until the 17th, you will be seeing Target’s gigantic billboard ad display. But after that and their time of exposition expires….the retail company is planning on turning this billboard ad into something else.
By October, Target will use the vinyl of this billboard to create a thousand recycled bags by designer, Anna Sui. These bags are targeted to go on sale by January of next year.
We commend Target for such an initiative! More details to this follow after the cut…
From Earth 911:
The tote bags are made from 90 percent recycled material from the billboards and come with a $29.99 price tag. Customers are able to choose which of the four themes they want on their tote as well. The billboard ad is slotted to appear alongside other environmental-themed signs in Times Square during Fashion Week, Sept. 10 to 17.
“We wanted to highlight our commitment to style, value and recycling,†Michael Francis, executive vice president and chief marketing officer at Target in Minneapolis, wrote in an e-mail to The New York Times.
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