Green Talks
Lately I realized that keeping you old papers, notebooks and other important papers could lead to throwing them in the long run. This process can be a waste money, trees and lives. One of the wise things to do is to recycle them. Like your old leaking faucets could also keep your water bill to increase. When you’re in the mood to go out, always remember to pack lightly and never throw you trash anywhere.
Pack Lightly
For many exhibitors, packing materials such as Styrofoam peanuts, bubble wrap, and cardboard boxes become nothing more than garbage after their first use. However, Decopots.com turns this trash into exhibit-marketing treasure. The company collects the packaging material it receives throughout the year and uses it to pack its fragile pottery products for shipment to trade shows and events. Thanks to the company’s continuous reuse, it rarely needs to buy additional packing materials, meaning its Green efforts also put some green back in its pockets.
Trade show pressrooms are loaded with paper and pocket folders — not exactly a scenario that screams Green. So for the Go Green Expo, Eco-Bags Products Inc. dreamed up an eco-friendly solution: It printed its release on its reusable produce bag. The unforgettable releases attracted at-show attention and generated post-show memorability, while educating journalists about the company’s product
Box It Up
The reduce-reuse-recycle practice is alive and well on the trade show floor, and for Altera Coffee Roasters, it offers added benefits. At the 2008 Specialty Coffee Association of America show, the company stacked three empty product boxes, reinforced their corners, and placed a wooden slab on top — voila, instant exhibit table. Staffers could store setup materials or tools in the boxes until they were needed after the show; plus, the simple solution became a branded attention getter and gave a friendly nod to Mother Earth.
Check out more eco friendly tips at http://www.exhibitoronline.com.
Tags: attention getter, bubble wrap, cardboard boxes, coffee roasters, exhibit marketing, leaking faucets, money trees, mother earth, packaging material, packing materials, pocket folders, pottery products, product boxes, reusable produce bag, simple solution, specialty coffee association, specialty coffee association of america, styrofoam peanuts, waste money, water billComments Off
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