Jean Recycling Project by Levi’s

Levi Strauss & Co. together with the students from the University of Memphis, as well as Goodwill Industries, a rehabilitation and recycling service facility, is coming up with a recycling project that should help limit wastage and landfill pollution. The program, which is dubbed, “A Care Tag for Our Planet” is about recycling old clothing, particularly jeans and denims, via donation and other endeavors, in an effort to curb wastage and filling up the landfills. There is apparently about 23.8 billion pounds of used and old clothes clogging the landfills year after year, which is quite a lot of waste, don’t you think?

With this project, for clothing lines released by January of next year, consumers will find Levi’s items tagged with , “Machine wash cold, line dry when possible and donate to Goodwill.”

According to John Anderson, the company’s CEO: “As a company built on values, we have long worked to promote sustainability in how we make our products and run our operations. This initiative uses our global voice to empower hundreds of millions of consumers around the world to join us by providing simple and actionable ways to help care for our planet.” For over two decades, Levi’s has made efforts to help save the environment and has actively pursued this as a company.

As for the students coming into this project, the men and women of University of Memphis will be collecting old denims as part of its “Cotton: FromBlue to Green” project. These jeans will be donated to Habitat for Humanity which will then be used as home insulations. The students aim to collect over 1,000 jeans for this project.

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