Known worldwide for its recognizable logo — the golden arches set against a fiery red background — McDonald’s is reportedly going to ditch the red in Europe and in place of a cleaner, greener design. The move is supposed to help McDonald’s project a more eco-friendly image. This switch is already seen in some of Germany’s McDonald’s branches, and Great Britain and France are supposed to be following suit.
Says a spokesperson from one of Germany’s brances: “With this new appearance we want to clarify our responsibility for the preservation of natural resources. In the future we will put an even larger focus on that.”
Yet more than the change in colors, it would have been a lot more beneficial if the company puts more focus and emphasis in its greening efforts. To its credit though, Greenpeace was said to have commended the company for replacing their storage units and refrigerators in Denmark to eco-friendlier ones. But, one really hopes there is so much more in store for all of the fast-food chain’s eco-friendly thrusts.
What else do you think McDonald’s should do in order to impact the world in a more eco-friendly way?
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