In an effort to help reduce wastes, Starbucks is starting the year right by releasing its $1 reusable cups to consumers, with the hope that its large clientele worldwide will finally ditch the disposables and embrace the new cups.
Starbucks has long been selling their mugs at all of their branches, hoping its patrons would buy these and make use of it each time they order a cup of coffee. But still, most people go with the more convenient choice and order their cups as is and over the counter. Besides, the mugs and tumblers sold at Starbuck stores are quite expensive.
The Seattle based company has vowed it will be selling reusable cups, made of plastic, by the way, to its stores in the US and Canada first, to encourage Starbucks drinkers to pick this over the disposable cups. Each cup can apparently be used for up to 10 refills and will only cost $1, a really cheap option. There will also be discounts tied to this, which should encourage more people of availing it.
Starbucks isn’t the only company switching to reusable cups. Dunkin Donuts, McDonald’s and even Jamba Juice are ditching foam cups for a more sustainable and eco-friendlier option.
Will consumers dip into this?
Many are quite skeptic saying that bottomline, it will still depend on whether or not consumers will consider foregoing foam cups and embrace the idea of reusable cups. Some even say that even those who pride themselves as environmentalists often also forget to bring their own mug, tumbler or cup with them when going to Starbucks.
Will see in a couple of months how this new thing goes.
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