FTC Acts on Bamboo Greenwashing Against Retailers

images Many retail companies are into using bamboo material for their clothing. But what most consumers do not know is that some companies practice questionable standards when it comes to claims that their merchandise are sustainable and eco-friendly, when it is actually far from the truth. Thus, the Federal Trade Commission (FTC) has issued it will start scrutinizing these companies. Some may actually be penalized, as they have violated the Textile Products Identification Act (Textile Act) that deals with label and advertising rules for marketing a product.

The companies in question are Amazon.Com, Macy’s, Inc, Sears and some of KMart’s subsidiaries and has warned other retailers, which include: Barney’s New York, Bed Bath & Beyond, BJ’s Wholesale Club, Bloomingdale’s, Costco Wholesale, Garnet Hill, Gold Toe, Hanes, Isotoner, JCPenney, Jockey, Kmart, Kohl’s, Land’s End, Macy’s, Maidenform, Nordstrom, Overstock.com, QVC, REI, Saks Fifth Avenue, Sears, Shop NBC, Spiegel, Sports Authority, Target, The Gap, The Great Indoors, Tommy Bahama, Toys R’ Us, Wal-Mart, and Zappos.com

It is alleged that the merchandise these companies sell consumers actually include the manufacture of rayon, which isn’t considered “green” by eco-standards.

According to FTC: “Rayon is a man-made fiber created from the cellulose found in plants and trees and processed with harsh chemicals that release hazardous air pollution. Any plant or tree – including bamboo – could be used as the cellulose source, but the fiber that is created is rayon.”

But when companies label their items as “bamboo” when it actually contains rayon, it’s misguiding its consumers, to become more appealing to the more eco-conscious ones. This is what is called as “green washing”.

They could be penalized for up to $16,000 per violation.

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POSTED BY on Jan 21 under Eco-Fashion, Eco-friendly

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